🗓️ 11 June - 19 July, 2026
📍 Thailand

⚽🏆 The Real Story Behind Thailand's Massive FIFA Deal: What JAS and Monomax Really Secured Until 2030

For months, Thai football fans feared they might miss out on watching the FIFA World Cup 2026. 🇹🇭⚽

Reports suggested negotiations between FIFA and local broadcasters had stalled over pricing, creating uncertainty just days before the tournament was due to begin. Headlines appeared to contradict one another, leaving many fans confused about who would actually show the World Cup in Thailand. 🤔📺

Then, in dramatic fashion, Jasmine International (JAS) and Monomax announced they had secured a major FIFA broadcasting agreement, ending months of speculation and potentially reshaping the future of sports broadcasting in Thailand. 🎉🏆

⏰ A Last-Minute Deal Before Kickoff

The timing of the announcement surprised many industry observers.

With the FIFA World Cup 2026 set to kick off in North America, Thailand's broadcasting future remained uncertain until the final stages of negotiations. The announcement came shortly before the opening matches, bringing relief to football fans across the country. ⚽🌎

For many supporters, it felt like a transfer deadline-day deal — except this time the prize was the world's biggest football tournament. 🔥

💰 How Much Is the Deal Worth?

According to reports, the FIFA package is worth approximately 2.3 billion baht (US$70 million).

That makes it one of the largest sports media agreements ever completed in Thailand. 💸📺

Importantly, this is not simply a World Cup television contract.

The agreement reportedly covers multiple FIFA competitions through 2030, creating a long-term partnership between FIFA, JAS and Monomax. 🌍🤝

🏆 What Competitions Are Included?

The package reportedly includes a wide range of FIFA tournaments:

In simple terms, JAS didn't just buy the rights to one tournament — it secured a long-term FIFA ecosystem. 🏆

📺 Why JAS Wanted the FIFA Rights

The deal forms part of a much bigger business strategy.

Over the past year, JAS has rapidly expanded into sports broadcasting, already securing rights to major competitions including the Premier League and FA Cup.

At the centre of this strategy is Monomax, which is being positioned as a leading destination for live sports streaming in Thailand. 📱⚽

Industry analysts believe the FIFA agreement helps transform Monomax from a traditional streaming platform into a serious competitor in the sports broadcasting market. 🚀

🤔 Why Did Negotiations Take So Long?

One of the biggest obstacles was believed to be price.

The FIFA World Cup 2026 is the largest tournament in football history:

Because Thailand is one of Southeast Asia's strongest football and advertising markets, FIFA reportedly placed a higher valuation on the country's rights package than some neighbouring nations. 💰

This explains why reports often appeared conflicting throughout the negotiation process. Some reports suggested a deal was close, while others said no agreement had yet been finalized.

In reality, discussions continued almost right up to kickoff. ⏳⚽

📱 What Fans Actually Get

For football supporters, the most important question is simple: how can they watch?

According to the announcement:

A Monomax Sports Premium package has been launched for fans wanting complete coverage of every match. 💰📱

🚀 Building "The Home of FIFA in Thailand"

The agreement represents far more than a short-term World Cup deal.

JAS and Monomax are attempting to establish themselves as Thailand's long-term destination for FIFA content, building on previous investments in football and international sports broadcasting.

The company's vision is ambitious:

⚽🇹🇭 "The Home of FIFA in Thailand" through 2030.

⚡ The Bottom Line

This was not simply a television rights purchase.

It was a reported 2.3 billion baht agreement that gives JAS and Monomax access to some of FIFA's biggest tournaments over the next four years.

After months of uncertainty, Thai football fans now have a clearer picture of how they will watch the biggest FIFA World Cup in history — and how football broadcasting in Thailand could look for years to come. ⚽🏆🇹🇭🔥